Sales & key account management – strategies for effective sales growth

OPP has a unique view and unrivalled experience of the UK and European publishing market encompassing the trade, wholesale, library, academic and professional end-user communities. This position has enabled OPP to work closely with its clients to support sales efforts through effective management in the UK and Europe.

Key Account Management - we offer key UK book trade sales representation and account management, including the following:

·         Amazon – we manage Amazon Advantage accounts for our clients

·         Other major online book retailers - Paperback Shop, The Book Depository, Fishpond World, Far Corner etc.

·         Gardners

. Baker and Taylor

·         Library suppliers

·         Academic, professional and general retailers

·         Waterstones

·         Specialist retailers, where appropriate

European book trade representation - we work closely with Durnell Marketing to formulate sales strategy and goal setting, through to handling the production of sales kits, briefing their team, holding regular sales conferences, and reporting regularly to clients.